IMARC Group, a leading market research company, has recently releases report titled “Beer Market Report by Product Type (Standard Lager, Premium Lager, Specialty Beer, and Others), Packaging (Glass, PET Bottle, Metal Can, and Others), Production (Macro-Brewery, Micro-Brewery, and Others), Alcohol Content (High, Low, Alcohol Free), Flavor (Flavored, Unflavored), Distribution Channel (Supermarkets and Hypermarkets, On-Trades, Specialty Stores, Convenience Stores, and Others), and Region 2024-2032”, Offers a comprehensive analysis of the industry, which comprises insights on the global beer market.
How Big Is the Beer Market?
The global beer market size reached US$ 673.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 797.6 Billion by 2032, exhibiting a growth rate (CAGR) of 1.8% during 2024-2032.
Factors Affecting the Growth of the Beer Industry:
- Innovations in Brewing and Product Diversity:
The beer industry is witnessing significant growth due to continuous innovations in brewing techniques and an expanding portfolio of products. Breweries are experimenting with various ingredients, flavors, and brewing methods, leading to a surge in craft and artisanal beers. This diversification caters to a broad spectrum of tastes and preferences, attracting a wider audience. Seasonal offerings, limited edition brews, and collaborations between breweries further enrich the beer landscape, creating excitement and anticipation among consumers. The trend toward unique, high-quality, and locally sourced ingredients has also contributed to the expansion of the industry, with consumers increasingly interested in trying new and distinctive beer experiences.
- Changing Consumer Preferences and Lifestyle Trends:
The growth of the beer industry is closely tied to evolving consumer preferences and lifestyle trends. There is a noticeable shift toward premiumization, with consumers willing to pay more for premium, craft, or artisanal beers that offer unique experiences and flavors. This trend is supported by a growing interest in the story behind the product, including its origin, brewing method, and the authenticity of the brand. Additionally, social and cultural trends play a crucial role, as beer is often associated with socializing, relaxation, and enjoyment. The rise of beer tourism, beer festivals, and craft beer bars also reflects and reinforces the cultural significance of beer, making it an integral part of social life and leisure activities.
- Technological Advancements and Marketing Strategies:
The beer industry benefits greatly from technological advancements in production, distribution, and marketing. Modern brewing technologies have enabled producers to enhance efficiency, ensure consistent quality, and innovate with new flavors and styles. In terms of distribution, advancements in logistics and e-commerce have made it easier for breweries to reach a wider market, including international expansion. Marketing strategies have also evolved, with social media, digital advertising, and influencer partnerships playing a pivotal role in building brand awareness and engaging with consumers. Interactive campaigns, storytelling, and experiential marketing are effective in captivating the attention of younger demographics, who are key consumers in the beer market. These technological and marketing innovations contribute significantly to the growth of industry, enabling brands to connect with consumers in dynamic and personalized ways.
For an in-depth analysis, you can refer sample copy of the report : https://www.imarcgroup.com/beer-market/requestsample
Leading Companies Operating in the Global Beer Industry:
- Asahi Group Holdings, Ltd.
- ANHEUSER-BUSCH INBEV SA/NV
- Beijing Yanjing Beer Group Corporation
- Carlsberg Group
- Diageo plc
- Dogfish Head Craft Brewery Inc.
- HEINEKEN N.V.
- Sierra Nevada Brewing Co.
- Grupo Modelo
- United Breweries Limited (UBL)
- Oettinger Brauerei GmbH
- Kirin Holdings Company Limited
- Molson Coors Beverage Company
- Tetra Laval Group
Beer Market Report Segmentation:
By Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Standard lager dominates the market due to its widespread popularity and acceptance as a classic, universally enjoyable beer variety appealing to the mass market.
By Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Glass accounts for the largest market share as it is traditionally favored for preserving the beer's purity, taste, and carbonation levels, besides being widely recyclable.
By Production:
- Macro-Brewery
- Micro-Brewery
- Others
Macro-brewery represents the largest segment as these breweries have extensive distribution networks, significant brand loyalty, and economies of scale that allow widespread market penetration.
By Alcohol Content:
- High
- Low
- Alcohol-Free
High alcohol content beers represent the largest segment due to consumer preferences for stronger beers that offer richer flavors and more varied brewing styles.
By Flavor:
- Flavored
- Unflavored
Flavored beer holds the largest market share as consumers increasingly seek variety and innovation in their beer choices, driving demand for new, exotic, and artisanal flavors.
By Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Supermarkets and hypermarkets dominate the market as they offer convenience, a wide selection of brands and styles, and competitive pricing, making them popular points of purchase for consumers.
Regional Insights:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific's dominance in the beer market is attributed to its large population, growing middle class, increasing disposable incomes, and the rising popularity of beer as a preferred alcoholic beverage in social and cultural settings.
Global Beer Market Trends:
The global beer market is experiencing vibrant trends, notably the surge in craft beer popularity, where consumers are increasingly drawn to unique, locally brewed beers offering diverse flavors and artisanal craftsmanship. There is a growing appetite for low-alcohol and non-alcoholic beers, catering to health-conscious consumers seeking enjoyable beverages without the effects of alcohol.
Additionally, sustainability has become a key focus, with breweries investing in eco-friendly practices, from sourcing ingredients locally to implementing energy-efficient brewing processes. The market is also seeing a rise in experiential consumption, where beer enthusiasts are keen on brewery tours, beer tasting events, and incorporating beer into gourmet dining experiences, reflecting a culture that values authenticity, quality, and community engagement.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC Group’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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